Alpha Kappa Psi - Upsilon Psi is a coed professional business fraternity at the University of California, Davis.
As the Vice President of Marketing, I led all branding and advertising and developed a new graphics standard for marketing content and print material. In my term, I increased rush attendance by 250% through flyers, t-shirts, hats, animations, social media, and presentations.
Branding Identity, Visuals, Marketing, Advertising, Event Planning
June - December 2018
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
One of my main responsibilities was to run a biannual recruitment campaign. My goal was to increase rush attendance and bring out driven and motivated people who want to make their mark.
With my theme, “Make Your Mark”, I wanted to attract people who are go-getters. I wanted to communicate that you are entitled to take the path that you want to take. We know that if we want more, it’s on us to keep going, keep connecting, and to keep writing the future. It doesn’t matter who you are, or when you start. Each of us has unlimited potential: infinite chances to make your mark.
Initial flyer sketches
Rush t-shirt design
Social media posts
Slideshow of pictures from Rush Week
My speech to kick off the beginning of Rush Week!
These are cute Davis cycle cow hats that I designed to both fundraise and market for our fraternity. Look at it go!
General merchandise design