Alpha Kappa Psi Marketing

Alpha Kappa Psi - Upsilon Psi is a coed professional business fraternity at the University of California, Davis.

As the Vice President of Marketing, I led all branding and advertising and developed a new graphics standard for marketing content and print material. In my term, I increased rush attendance by 250% through flyers, t-shirts, hats, animations, social media, and presentations.

Role

Branding Identity, Visuals, Marketing, Advertising, Event Planning

Timeframe

June - December 2018

Tools

Adobe Illustrator, Adobe Photoshop, Adobe After Effects

Fall Rush 2018

One of my main responsibilities was to run a biannual recruitment campaign. My goal was to increase rush attendance and bring out driven and motivated people who want to make their mark. 

With my theme, “Make Your Mark”, I wanted to attract people who are go-getters. I wanted to communicate that you are entitled to take the path that you want to take. We know that if we want more, it’s on us to keep going, keep connecting, and to keep writing the future. It doesn’t matter who you are, or when you start. Each of us has unlimited potential: infinite chances to make your mark.

Flyer Mockup

Flyer iterations

Initial flyer sketches

Rush shirt mockup

Rush t-shirt design

Social media posts

Slideshow of pictures from Rush Week

My speech to kick off the beginning of Rush Week!

Instagram

These are cute Davis cycle cow hats that I designed to both fundraise and market for our fraternity. Look at it go!

Tshirt mockup

General merchandise design