HackDavis is the first major collegiate hackathon at UC Davis where over 700 students, hackers, and creators come together for 24 hours of hacking.
As the Director of Brand Design, I designed the brand identity for hackathon materials with the marketing team through a style guide, logo, and other branding assets. I also worked with the Director of UI/UX to design the user interface and experience and create user flows, wireframes, and UI components in collaboration with the engineering team.
This is the final logo design!
After the logo, we had a time crunch to push out a sponsorship package so that we could start contacting companies to sponsor our event. My goal was to make it easy to get the most important details from scanning the document, and to organize the sponsorship tiers in a clear and legible manner.
I designed all the assets for the final website design. On the splash page, the illustration depicts a city with a greenhouse farm and a water tower, which are the futuristic versions of the farms, greenhouses, and iconic water tower of UC Davis. These power the three tracks of HackDavis: health, education, and environment.
Overall, it was such an incredible experience being able to work with such an amazing team. Definitely looking forward to HackDavis 2020!
© Michelle Gore 2019